Is it Natural/Biodegradable?
Natural materials breaks down within a relatively short period of time 90 - 180 days, going back to nature as nature intended and not filling up landfills. We try to use natural materials and minimize synthetics wherever possible. For example, our Game Change & Shape Tape are made from Hemp, one of the most sustainable fabrics on earth.
Is it Recycled/Recyclable?
Using recycled content or recyclable materials reduces the amount of waste going to landfills and the resources spent on generating new materials. For example, we avoid virgin plastic, and look for suppliers who use PCR, post consumer recycled plastic, in making new packaging.
Is it Reusable?
Increasing the lifespan of a product inherently reduces waste and resources.
"At our core, we are committed to revolutionizing sustainability in the fashion industry. It's a bold mission that requires dedication, patience, and investment, but we firmly believe it's the only way forward. As the Founder and CEO, I am proud to lead a team that is unwavering in our commitment to doing what's right for the planet and future generations."
Mishelle Cardenas
The CIRALU Way.
We prioritize sustainability at every step of the way, from sourcing materials for our products, to packaging, and even to the final mile of delivery.
We made a conscious choice to use Hemp for our best-selling Game Changer Bra and Shape Tape, instead of conventional materials like cotton or polyester. Although it comes with a higher price tag, Hemp is one of the most sustainable fabrics available. It uses significantly less water (up to 5x less!) than cotton, doesn't require pesticides to grow, has a higher yield per acre, and even enriches the soil it's grown in.
Unlike traditional nipple covers, our No-Show Nipple Covers are completely plastic-free. They are made with a single layer of ergonomic medical matte silicone that can last up to 100 wears, whereas regular nipple covers (with silicone gel between two plastic sheets) only last 4-5 wears.
At CIRALU, we recognize plastic as one of the biggest threats and pollutants to the environment. That's why we're proud to say that we're almost entirely plastic-free. We partner with amazing companies like No Issue and Grounded Packaging to ensure that our packaging uses the latest innovations in sustainability. From carbon-neutral certified compostable mailers to tissue paper and stickers made with FSC recycled paper and natural non-toxic dyes, we make sure to put in the effort from the very start, so you don't have to worry about it.
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